Something For Everyone At Taw Win Fashion Day

Something For Everyone At Taw Win Fashion Day

 

THE Talents and Models Fashion Day at Taw Win Centre on July 14 delighted the audience with its abundance of fresh new faces.For those living in Yangon, it is also possibly the year’s best opportunity to catch a glimpse of Myanmar’s virtual South Korean pop stars and divas. Despite a collective lack of experience, the majority of the show’s 84 models strutted along the catwalk with as much finesse as their professional counterparts.

There was a noticeable difference between this year’s show and previous ones.In 2012 there was a diversity of skin colour, body size and shape. The notorious one-size-fits-all “rule” for models appeared to be far more relaxed – it was a striking new approach that ought to be applauded.The audience benefitted from the display of a wide variety of fashion styles – some of which were designed to bring out the best in women with a fuller figure than that of the traditional “clothes hanger.”

The show was choreographed in groups of five to seven models, with each group representing a different sponsor whose designs are featured in stores at Taw Win Centre As well as showcasing a variety of trendy local labels, the textures, colours and patterns of the fabric complemented the stylists’ choice of hair and make-up particularly well.

Fashion sponsors included Orchid House, Fashion Place, Azreal, Heart Link, Blanco, Berry, Nan Wadi, Cherry, Bangkok Fashion, External, Forever, Dolphin and Iora.As the hands of the clock struck 3pm, the tunes spun by DJ Paing Pyae became louder, thereby swelling audience numbers to about 100 Former model-turned-MC Ma Moe had warmed up the audience with characteristic charm and humour; though nothing less would be expected from someone with thousands of MC performances under her slender belt.

After spending two hours backstage having make-up applied while fashionistas scrutinised the final touches of outfits, the models gathered at the wings of the runway displaying varying degrees of composure: Some appeared downright nervous, while others bubbled over with excitement, talking and jostling like teenagers at school Yet after emerging from the shadows of the perimeter, the young women transformed into composed professionals. Some were so breathtakingly beautiful they could easily have been mistaken for supermodels.

The audience cheered enthusiastically when the first five models strutted along the stage then turned on their oh-so-high heels after a brief pout or smile according to how they were dressed: sexy, sweet, demure or elegant.The photographers were pushing each other around to gain the best vantage point while somehow snapping shots without a half-second pause. A young boy who appeared about five years old seemed to be really enjoying the performance. His mouth was wide open, his eyes were bright and barely blinking and his smile stretched a mile every time a model walked towards the tip of the runway.

It wasn’t only the female models that were making a big impact on the crowd: The ridiculously handsome male models were right on par and drew the loudest screams from the lady-boys in attendance. Some of the girls were stunned into silence by their playboy appearance.The two-and-a-half-hour long model show held the public’s excitement from beginning to end. Every fashion sponsor appeared highly pleased with the results, which is of course no surprise as it’s likely that it sent sales in Taw Win Centre soaring mid-monsoon season.

Designing For 'Cocktail' Was Easy Anaita Shroff

 

Chic designs, florescent colours and tribal prints dominate the wardrobes of the lead actors in "Cocktail", which is grabbing eyeballs for its characters that take fashion forward. Designer Anaita Shroff Adajania says making the ultra modish clothes was not that difficult.

The film is directed by Anaita's husabnd, Homi Adajania and it revolves around the lives of three friends - Veronica, Meera and Gautam - played by Deepika Padukone, Diana Penty and Saif Ali Khan, respectively. 'Cocktail' is releasing on Friday. 'The characters were defined nicely by Homi. He was very clear on the characters and gave us a lot of information on the personalities of these characters. And having all that information, it was easy for us to understand how they would dress,' Anaita told IANS.Talking about the characters, the designer describes Veronica as the most fashionable in the film, while Meera is a shy person. 

 

Veronica is a very fashion forward person. She loves fashion and is happy to flaunt her body. It was like mixing high street fashion with luxury designer labels as somebody like her would do,' she said.'While Meera is a simple girl who came from Delhi to London. she comes in her Indian clothes but slowly adapts to western clothes. She is not one to flaunt skin and is shy. So even in her western wear, the choice of clothing is conservative she added.Anaita has previously designed for movies including 'Dhoom 2', 'Love Aajkal' and 'Ra One', apart from styling for advertisements.

 She says that designing for movies is 'toughest' and added: 'I enjoy every aspect of styling which I do, be it for Vogue (magazine) or advertising styling. The only taxing thing about films is time commitment. I hate being tied down to such long commitment. But I enjoy if the team is organised.'

Chloe Moretz Is The New Face Of Aeropostale Brand

NEW YORK (AP) — At age 15, actress Chloe Grace Moretz is already an ambassador.

It's for Aeropostale, the youthful fashion brand, and it's a job that's likely to come with some clout and influence — especially with teenage shoppers.

Moretz's new gig was to be announced later Monday. She will be featured in advertisements through next spring, largely wearing clothing she's selected and styled herself. She will also curate collections in-store and online.

"I get my own section, I got to pull my own clothes. Girls can go and see what I love and what I wear in the shoots. It's a way for me to be in touch with girls," Moretz said in a recent phone interview.

Moretz starred in "Hugo" and "The Amityville Horror" and has the title role in the upcoming remake of the horror classic "Carrie."

The young actress said she sees a shift in her fan base since her Aeropostale ad campaign began appearing in magazines a few weeks ago. She noted her screen roles until now have been in films that typically attract adults. "I was in the airport a few days ago and these girls were reading their Teen Vogues, and then the girls came up to me!"

She describes her own style as fun, flirty and colorful, and she lives in skinny jeans cuffed at the ankle when she's not working. Most of her style cues come from her mother, but she greatly admires the look cultivated by Michelle Pfeiffer, her co-star in "Dark Shadows."

"She has the coolest clothes," Moretz gushed.

Moretz says she hasn't regretted one fashion choice she's made yet, whether it's for the first day of school or a celebrity-filled red carpet. "Fashion is another way to hone your artistic ability and to express your personality."

(Her favorite back-to-school outfit was in early grade school, she recalls, when she wore a blue dress covered with yellow elephants.)

Choosing Moretz for the brand was ultimately an easy decision, but not one that company officials took lightly, said Scott Birnbaum, senior vice president of Aeropostale marketing and e-commerce. The brand did its homework, seeking input from magazine editors, photographers and other industry insiders.

"When we met Chloe, it was really an instant love affair," he said. "She has such great style, she can mix it up. She wears great high-end designers and everyday stuff."

"We think she's a role model," he adds. "She's quirky and actually really funny, and those are things our brand stands for."