Showing posts with label Brand. Show all posts
Showing posts with label Brand. Show all posts

Monday, 13 August 2012

Greek Designer Sophia Kokosalaki, Diesel’s Fashion Engine

Greek Designer Sophia Kokosalaki, Diesel’s Fashion Engine


The iconic fashion brand Diesel may be an Italian company, but it has a young Greek designer who has helped make it a must-buy for its fans: Sophia Kokosalaki, who has her own brand in London and in the past few years has been working as Diesel’s creative director, prepared her last show for them.

Kokosalaki was born and raised in Greece,  where she studied literature before moving to London to try her hand in the fashion world and open her own company in 1999, before joining Diesel as well. Kokosalaki worked for the company’s upscale denim brand Diesel Black Gold a/k/a DBG. Since June 2009, Kokosalaki has supervised Diesel creations, turning the Italian firm into a reference point for media and enthusiasts in the modern fashion field.

According to fashion sector followers, her talent and creativity have given a dark and romantic touch to the brand’s clothes and have become an essential part of the New York Fashion Week. The Greek designer’s final collection for the Diesel brand will be showcased at NYC Fashion Week in September this year. Alexa Chung, Anne Hathaway and Kate Hudson are some of the celebrities who’ve chosen to wear Kokosalaki’s creations at several events.


Wednesday, 1 August 2012

Leading Footwear Fashion Brands At Espacio GLAM In Spain

Leading Footwear Fashion Brands At Espacio GLAM In Spain



MODACALZADO+IBERPIEL,  the International Footwear and Leather Goods Fair, will once again confirm its status as the leading showcase in the world for high-quality and creative Spanish footwear during the staging of its thirtieth edition between 22nd and 24th September at Feria de Madrid. The glamour Section and, specifically, its special area known as Espacio GLAM, will provide the best showcases in Spain for high-category footwear and accessory brands, whose products are likely to set the trend in footwear and leather accessories for Spring-Summer 2013.

It will be organised by ifema, the fair will take place from 22nd to 24th September 2012 at Feria de Madrid.Number of Spanish and foreign companies that have managed to position their products at the leading showcases in all of the world's capitals due to the high quality and prestige of their designs.

A good example of this is provided by the renowned designers who will be taking part in this area, such as Pura López, Chie Mihara, Luis Onofre, Muxart o Ramón Tenza; the exclusive and chic creations by Magrit, children's footwear by Ponti or the prestigious collections from brands such as Hoss Intropia, Homers, Baltarini, Patricia, Plummers, Platón Calzados, Uad Medani, Colchic Collection - Sinela and Lola Torres, among others.

The French brand, Robert Clergerie, whose label and designs are synonymous with the ideas of luxury and glamour that emanate from France, will be taking part in this grand fashion showcase within the espacio glam area, alongside the Danish brand, Ilse Jacobsen, that has won itself a niche within the fashion world thanks to its handmade lace-up Wellington boots.

Alongside the most striking and sophisticated footwear creations, espacio glam will also present the latest designs in leather goods, such as those of the German company, Abro, and the Spanish company, Dimoni, who have both confirmed their participation at the event and will present their leather accessory designs for next Spring-Summer 2013.

Since it was founded back in September 2009, Espacio glam has always been warmly welcomed by exhibiting companies and the trade professionals who visit the fair, not only due to the designs of this special area and its competitive stands (featuring a good image/price ratio), but also because of the high levels of quality, design and sophistication offered by the participating brands, all of which form part of the high end of the market.

In addition to the high stature of the products that are brought together, visitors to Espacio GLAM highlight its convenience, given that this area brings together all of the leading firms within the same section.This grand event will take place on 22nd, 23rd and 24th September at Feria de Madrid, between Saturday and Monday from 9.30 a.m. to 7.00 p.m. over its first two days, and from of 9.30 a.m. to 4.00 p.m. on its last day.

Monday, 9 July 2012

Chloe Moretz Is The New Face Of Aeropostale Brand

Chloe Moretz Is The New Face Of Aeropostale Brand



NEW YORK (AP) — At age 15, actress Chloe Grace Moretz is already an ambassador.
It's for Aeropostale, the youthful fashion brand, and it's a job that's likely to come with some clout and influence — especially with teenage shoppers.
Moretz's new gig was to be announced later Monday. She will be featured in advertisements through next spring, largely wearing clothing she's selected and styled herself. She will also curate collections in-store and online.
"I get my own section, I got to pull my own clothes. Girls can go and see what I love and what I wear in the shoots. It's a way for me to be in touch with girls," Moretz said in a recent phone interview.
Moretz starred in "Hugo" and "The Amityville Horror" and has the title role in the upcoming remake of the horror classic "Carrie."
The young actress said she sees a shift in her fan base since her Aeropostale ad campaign began appearing in magazines a few weeks ago. She noted her screen roles until now have been in films that typically attract adults. "I was in the airport a few days ago and these girls were reading their Teen Vogues, and then the girls came up to me!"
She describes her own style as fun, flirty and colorful, and she lives in skinny jeans cuffed at the ankle when she's not working. Most of her style cues come from her mother, but she greatly admires the look cultivated by Michelle Pfeiffer, her co-star in "Dark Shadows."
"She has the coolest clothes," Moretz gushed.
Moretz says she hasn't regretted one fashion choice she's made yet, whether it's for the first day of school or a celebrity-filled red carpet. "Fashion is another way to hone your artistic ability and to express your personality."
(Her favorite back-to-school outfit was in early grade school, she recalls, when she wore a blue dress covered with yellow elephants.)
Choosing Moretz for the brand was ultimately an easy decision, but not one that company officials took lightly, said Scott Birnbaum, senior vice president of Aeropostale marketing and e-commerce. The brand did its homework, seeking input from magazine editors, photographers and other industry insiders.
"When we met Chloe, it was really an instant love affair," he said. "She has such great style, she can mix it up. She wears great high-end designers and everyday stuff."
"We think she's a role model," he adds. "She's quirky and actually really funny, and those are things our brand stands for."