RiRi Roams London Streets Secretly For Fashion Inspiration

RiRi Roams London Streets Secretly For Fashion Inspiration

London, August 13 (ANI): Rihanna has revealed that she secretly wanders around the streets of London to check out what the Brits are wearing.The 24-year-old, who is producing Sky Living series 'Styled To Rock', also confessed that she loves the capital.

"London has always been one of my favourite cities to come to. I always go out on the street walking around to see what the kids are doing. They always set the trends for the designers," the Sun quoted her as saying.

"I find that the kids in London have so much style, so much street style and so much talent. This show was a way for me to give these kids the opportunity to see how far they can go.

The show, whose pilot launches on Tuesday, will hunt for a new British designer, who will create an outfit for the Bajan beauty to wear at London's Wireless Festival next July.The show will be fronted by Girls Aloud singer Nicola Roberts and feature designer Henry Holland.

"We're hoping to find the next superstar designer to dress superstars. What I'm really looking to find is the next innovative young designer, someone like Vivienne Westwood or Alexander McQueen," Rihanna said.

"These designers are actually the fashion kids on the street who don't have the opportunity to get to the next step.

"The fashion kids always do something new, always do something innovative and that's what this competition is all about, and that's why I came to London. I really wanted to do this show because I love discovering new designers and finding things that are fresh and trendsetting," she added.

Each episode of the show will also feature famous celebrities, including Cheryl Cole, Katy Perry, Little Mix and Pixie Lott. 

Rihanna To Design Clothing Collection For River Island

 

River Island is delighted to announce an exciting and exclusive collaboration with Rihanna; she will be designing her first clothing collection for River Island. The capsule collection will launch in Spring 2013.

Rihanna said:

“I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”

River Island is a brand with Great British heritage. Founded and based in London, the business was created and is managed by the Lewis family. With design at the heart of the business River Island continues to grow globally as it enters its 64th year. River Island has over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belgium, Middle East and Far East and offers worldwide shipping through its website.

“We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way,”River Island chief executive Ben Lewis added. “Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.”

The brand is positioned as a fast-moving fashion business offering great value and distinctive women’s, men’s and kid’s clothing, footwear and accessories.With over 60 years of fashion retailing experience, River Island is one of the most successful companies on the High Street.River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.