Fergie Joins Case-Mate To Launch Mobile Device Fashion Accessories Campaign

Fergie Joins Case-Mate To Launch Mobile Device Fashion Accessories Campaign

Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. In the upcoming campaign, Fergie will join Selena Gomez and Common on Case-Mate's growing roster of fashionable celebrity trend-setters who will inspire Millennials to outfit their smartphones, tablets and other portable electronic devices with cases that complement their various styles and individual personalities.

The integrated marketing campaign will include broadcast, digital, and social media-based programming. In addition, Fergie and Common will be co-hosting a mobile accessories fashion event in New York City for Case-Mate during 2013 Spring Fashion Week this September.

"I'm a huge believer in changing up my look to express the way I feel – and am always looking for fun accessories to spice up my outfit so I feel confident and sexy," said Fergie. "I'm really excited about partnering with Case-Mate – they are such a fun, edgy brand that I relate to on so many levels."

The rock-star-turned-fashion-designer is known for her chic and flirtatious sense of style. Fergie was named to People Magazine's "Best Dressed" List and has since launched Fergie™ and Fergalicious by Fergie™ footwear lines, along with fragrances Viva, Outspoken and Outspoken Intense.

"Fergie's free spirit and passion-for-fashion make her a perfect fit for Case-Mate," said Shashi Reddy, Case-Mate's founder and CEO. "She's a creative icon that has broken through barriers in film, music and fashion – and we are thrilled to be working with her."

The campaign is set to air beginning in September 2012.

NewHead Of Fashion And CEO For Nelly

 NewHead Of Fashion And CEO For Nelly

 

CDON Group AB, the leading e-commerce group in the Nordic region, announced the appointment of Magnus Månsson as the Group’s new Head of Fashion and Chief Executive Officer for Nelly.com. As the Head of Fashion, he will also be part of the Group’s executive management team.

Magnus Månsson comes from a leading position within New Wave Group AB, where he served as CEO for the business unit New Wave Sports and the clothing company Craft. Prior to this Magnus has, among other things, worked at Tretorn and Nike.

Paul Fischbein, President and CEO of CDON group commented: ”We are delighted to announce Magnus Månsson’s appointment within the Group. Magnus has an in depth knowledge and experience of the international clothing industry and the leadership skills needed as Nelly will take their next step towards becoming an international fashion e-retailer."

Magnus Månsson commented: ”Nelly.com is an exiting company with high growth and highly set ambitions. I’m looking forward to the upcoming challenges and I believe that my experience from the industry, as well as my experience as a leader, will benefit the continuous development of Nelly.com.”